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004: Figure out who you are! Branding with Stephanie Simpson

About Stephanie

Hi, I’m Stephanie Simpson. My superpower is helping people feel good about themselves. I don’t take pretty pictures of people, I SEE my clients, and reflect back the beauty that is already inside them. It’s time to be seen, to value ourselves, and to live life with abandon! Confidence is power that can change your life and your business.

Are you attracting your perfect client? Do your images represent who you want to be in your business and career? Your brand needs to help you attract abundance to your life and communicate YOUR superpowers, so there is nothing you cannot achieve.

No matter our stage in life or business, there are times when we need a boost of self confidence, to let go of self doubt and being our own worst critic. It’s time to step into the spotlight and show the world what you’ve got.

What Makes me different?

  • You need to find out what makes your brand unique and different. 
  • Find your special sauce. 
  • Be authentic to who you are. 
  • “You don’t brand yourself. You are yourself, and that becomes your brand.” - Amy Joe Martin

5 Tips to figure out who you are:

  • Define your company What sets you apart? What is your brand promise? What do you offer?
  • What is your personality? Don’t try to be someone you aren’t be authentic.
  • Who is your target client? Who are they? Where do they shop? What is their life like? What are their pain points? How can you solve their problems? Think of 25 ways to make your clients happier.
  • How will they feel when you solve their problem? You aren’t selling the product. You are selling the emotion that they feel when their problem is solved. 
  • What does that look like?Now that you understand your personality, target client, and what you offer to solve their problems, you can now create your brand image. Think about colors, textures, fonts… Look at it from a bird’s eye view. What feeling does your brand portray?

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Have some feedback about the show? Feel free to reach out to me at caseykuckert@caseykuckert.com. You can also rate the show in Apple Podcasts or your favorite app to help more people discover The Lady Biz Life!